About Novum
Our Mission
We make transparency the default state of digital advertising. The Novum Protocol cuts out the ad tech middlemen to bring efficiency, trust, and privacy.
We believe the digital advertising ecosystem is fundamentally broken. Opaque supply chains, rampant ad fraud, and invasive tracking have eroded trust between publishers, advertisers, and users. Novum was built to fix this.
By removing intermediaries and using cryptographic verification, we create a direct, transparent connection between publishers and advertisers — one where every impression, click, and transaction is verifiable and tamper-proof.
The Company
Novum is headquartered in Atlanta, GA, with a globally distributed team of engineers, product designers, and advertising professionals.
We have been building Novum since 2017 with a singular focus: to create the most transparent and efficient advertising platform in the world.
Our platform now serves billions of ad impressions and is trusted by publishers and advertisers across dozens of countries.
Our Tech Stack
Novum is built entirely from scratch — every single line of code. This gives us an unmatched level of customisation and flexibility that off-the-shelf solutions cannot provide.
- Cryptographic ad verification using SHA-256 hashing
- Distributed server architecture for maximum uptime and ad blocker resistance
- Real-time bidding engine capable of processing millions of bids per second
- Advanced contextual targeting using machine learning
- On-premise deployment via Docker for data sovereignty