The Novum Protocol
How the Protocol Works
The Novum Protocol is a set of open, cryptographically-verifiable rules that govern how ads are bought, sold, and delivered in the Novum ecosystem.
01
Publisher registers ad slots
Publishers register their ad inventory with cryptographically signed metadata.
02
Advertiser creates a campaign
Advertisers define their targeting criteria, budget, and creative assets.
03
Real-time bid matching
The Novum engine matches bids to available inventory in under 120ms.
04
Cryptographic verification
Each ad impression is cryptographically verified to prevent fraud.
05
Transparent settlement
Daily reconciliation with a single source of truth for both parties.