Google Analytics Integration

Connect Novum with Google Analytics to track ad performance alongside your website analytics.

Setup Steps

1. In your Novum publisher dashboard, navigate to Settings → Integrations.
2. Enable the Google Analytics integration and enter your GA Measurement ID.
3. Novum will automatically send impression, click, and viewability events to GA.
4. In Google Analytics, create a custom report to view Novum events.
5. Use the data to correlate ad performance with site engagement metrics.