Case Studies

Discover how publishers and advertisers are achieving better results with Novum.

Publisher

25x reduction in ad serving costs

A major European news publisher switched to Novum and eliminated three intermediary layers, achieving a 25x reduction in cost-per-impression while increasing fill rates.

Advertiser

40% higher click-through rates

A retail brand used Novum contextual targeting to reach users in relevant content moments, resulting in a 40% improvement in CTR compared to cookie-based campaigns.

Publisher

Ad blockers no longer a problem

Thanks to Novum's distributed server architecture, a lifestyle publisher recovered 23% of previously blocked ad revenue within the first month.