Blog two title. Quite a long one for testing purposes. May the force be with you.

February 3, 2024

The death of third-party cookies has forced the advertising industry to rethink how it delivers relevant ads. Contextual targeting — once dismissed as old-fashioned — is making a powerful comeback. Novum uses advanced natural language processing to understand the meaning and sentiment of web pages, not just their keywords. This allows us to match ads to content at a semantic level, delivering relevance that behavioural targeting could never achieve. The results speak for themselves. Publishers using Novum contextual targeting report 40% higher CPMs compared to generic run-of-site placements. Advertisers see improved click-through rates and, more importantly, better conversion rates. Privacy is not a constraint for us — it is a competitive advantage. By targeting context rather than individuals, we deliver better results while being fully compliant with GDPR, CCPA, and other privacy regulations.