Blog four title.

April 8, 2024

For every dollar an advertiser spends on programmatic advertising, only 51 cents reaches the publisher. The rest is absorbed by the complex chain of intermediaries — DSPs, SSPs, ad exchanges, data brokers, and verification vendors. This inefficiency doesn't just cost money. It creates misaligned incentives throughout the supply chain, encourages fraud, and makes it impossible for advertisers to understand where their budget is actually going. Novum eliminates this problem by creating a direct path between publishers and advertisers. Our commission structure is transparent and fixed: 6% for the standard plan. Both parties know exactly what they are paying and receiving. The result is a system where a dollar of advertiser spend translates directly into publisher revenue, minus a small, transparent platform fee. This is how advertising should have worked all along.